When we find ourselves in the task of designing a good logo, the question will always arise: How do I do it? After all, getting things done is always possible, but doing them well is where the dilemma lies. This situation, which surely countless designers or creatives have gone through, will be answered in this article. Be careful, obviously we do not pretend to have the magic solution that will work for everyone, but the truth is that if you take into account what we explain here. It is very likely that you will end up designing a good logo.
The key to achieving this lies in the order or organization. After all, if we want things to be done well, it will always be essential for us to have some order. And to achieve order, we must be clear about a series of parameters, which together, will allow us to obtain or achieve our goal. When it comes to designing a good logo, we must take into consideration the following “laws”:
- A logo must be simple.
- It must be readable.
- It has to be scalable.
- It has to be reproducible.
- also be distinguishable.
- Memorable of course.
If you keep these 6 laws in mind when designing a logo, I can guarantee that the result will inevitably be good. But what do each of these laws or principles mean? We will talk about that later.
A good logo must be simple.
When we talk about simplicity, we refer to the phrase “Do more with less”. There are those who believe that a logo must be bizarre, yes or yes, and with effects, glitter here and colors there, NO. A good logo is one that, despite its simplicity, manages to cling to the memory of its viewers, allowing them not to forget it. That is why minimalism is so effective, because the brands that use it know that with simple figures, they can have a greater impact.
Be Readable.
Logos when they are in their creation process should always be quite legible. That its form, or iconography, manage to be interpreted by the spectators. Being able to find in it something that directly relates to the brand. This is even more important when we are in the process of creating a logo or monogram. If your logo is not capable of transmitting what it should, then you are failing in its legibility, and therefore, it is a bit far from being a good logo.
A good scalable logo.
Scalability refers to the ability of a logo to adapt to the different sizes and formats required by the brand. Without elements of its original design or shape being lost during the process.
A good logo must be legible even if it is reduced in size, pasted on a large poster, or simply displayed on a social profile. Wherever your logo is printed, it must be able to keep its design intact, without losing anything along the way, that’s scalability.
Reproducible.
As you surely know, logos are not emblems that are limited to only being presented in digital formats. Logos of any kind are used by brands to be present in all the elements and products that make them up. When we say that a logo is reproducible, it is because it can be embroidered, stamped, painted, printed, in short. Regardless of where the owner decides to place it, the logo must be able to hold its shape.
The logo has to be distinguishable.
This is probably the easiest law to understand, as its name indicates. One of the traits or qualities that a good logo must possess is the ability to distinguish itself from the competition. It may seem simple at first, but the truth is that distinguishing is more complex than it seems. There are brands that differ from their competition by using different color palettes, others with slightly more sophisticated, traditional designs, or directly resorting to modernity with minimalism. Ultimately, it is the job of the designer to find the most appropriate way to distinguish his logo from the rest.
Memorable.
Last but not least, a logo has to be memorable. By this we mean that regardless of the passage of time, the logo is able to remain in the memory of its consumers. Perhaps even evoking feelings of attachment. This is a quality that must be present in every good logo, but from now on we warn you that it is not easy to achieve, and that it only consolidates over time.
